Online shopping is a leading feature of contemporary trading culture. Nowadays, a modern consumer values one’s time, efforts and money. That’s why more often people turn to a few fast clicks that provide them with the desired goods or services directly at their homes.

In Bulgaria, trading via Internet can’t boast with an enviable share or a great popularity. But poorly developed market means an undeveloped market niche with a However trends of Internet trade development in Bulgaria are moving with slow tempo, they promise tangible online shopping shares growth in the near future. It’ll be due to several online shops’ advantages that both tradesmen and shoppers are beginning to value higher and higher:

• An online shop can be “open” 24/7;

• Usually consumers have Internet access both from their home and office. That means they are able to shop while working at office or resting at home;

• An online shop saves consumers’ time and efforts;

• An online shop facilitates and quickens the process of looking at goods;

• Serving simultaneously and completely automated numerous clients;

• Managing unlimited number of product categories and subcategories;

• Managing unlimited number of products;

• Complete description of product characteristics with text, images, price, specification and multimedia presentation;

• Possibility for fast and correct price comparison;

• Possibility for viewing comments and opinions about a product;

• Home delivery and time-saving.