I’d like to start the article with an important principle. To a great extent your business success depends on two factors – your easy accessibility and your appropriate communication with your customers. Having a professional web site where your future clients can get useful information about your company and your products/services is a must for your easy accessibility.

How does a good web site look like?

First, you have to realize that although it’s the attractive layout that impresses online users, it’s not the basic feature of your site. The entire web construction and navigation of your website is what determine your business success. Designing and developing a website that turns online users into loyal clients should be an aim of every business. Unfortunately, many websites finally turn to be complicated and chaotic which automatically bores potential clients and pushes them away.

It’s important to pay attention to the entire website structure. A landing page requires a special attention (landing page, a.k.a. a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link). This page usually contains information that is logical extension of the advertisement or link and that is optimized to feature specific keywords or phrases for indexing by search engines. Besides, you should test your web site navigation – it’s important that it’s well organized and comfortable for the average user. When a user visits your website, one should remain satisfied. If you’re still wondering how, here is the answer – tell them clearly and reliably what they can get from your company. Never allow your potential clients to wander about your web site in search of the information they need.

Below, you can find several basic principles in web site designing so that it will be user-friendly:

- Your company/product logo should be placed in the top left corner. Human eye will accept those logos more easily because in general people write from left to right and move their look in the same directon. Of course, Arabic peoples make an exception because they write from right to left. In many Arabic websites, you’ll see logos that are placed in top right.

- Use scaled up headlines that focus the attention on the best benefits of your website. Never underestimate the importance of the headlines because they will attract users’ attention and will encourage them to read the information.

- Allow users to find the information they need fast. The content should be short and should deliver clear message.

- Do not forget that the most important part of a web page is the one that is centrally situated to users. Upload all the important information there. What’s a left outside of that field may remain unread by users.

- Publish the data collecting system but underline it’s secured and safe. Thanks to the system you’ll b able to analyze the people who visit your website and also their preference.

- When collecting data from online forms, the number of the blank fields should be minimal. It’s much more probable that users fill a short inquiry rather than a long and complicated one.

According to latest researches, if your web site looks unprofessional and out-of-date you have little chance to impress your potential clients with your services and products no matter how good and useful they are.

Remember: It’s important not only to have a web site but how it looks like!