Classic Modernism

In 2008 classic modernism back in style. The main reason for this, many experts see in the fact that this designing method is considered to be a "safe" way to create logo design. 2009 will have taken us back to the most basic forms where everything is sober and calculated, where white space is cleverly used, and where everything looks like it was done with ancient methods and the computer hadn’t appear yet.

Dominant features in classic modernism are fundamental shapes, sharp contrasts, smart use of white space and form following certain functions.

Logos, designed in this trend are focused of on the essence, the concept and the execution of that concept. The beauty here is in the numerous possibilities for interpretation. The colors and shapes are minimal and strong. These elements suggest s sense of trust, security and pragmatism and are accomplished with minimal resources.

If you're not sure how consumers will react to your logo identity, modernism offers you a historically proven safe range of tools. No conflicting messages, no shocking colors and shapes.

Pictograms

Logo design must not only be an object or an image, a process or a mixture of colors and shapes, but also a communication tool that facilitates the recognition. That’s why, we are witnessing a strong trend towards integrating meaningful icons, the kind of icons that encompass the essential values of the brand, its message and its market position - in condensed form. Pictograms are the backbone of non-verbal multicultural communication. Classically designed icons are perfect way of communication between a company and its targets.

This trend became pronounced after web 2.0 logos faded away from the design arena. Until then, it was more important to pay attention to the glittering the background on which the icon was mounted, instead of putting emphasis on the icon itself.

Pictograms aim to convey adequately basic company values. Although pictograms date back many years, they became popular at a time they started to service industries like aviation; urban planning and public parks to provide citizens with important and useful information in a universal language. That’s why logo designers that use pictograms can create something truly effective and efficient.

Visual signs are key in pictograms. The logo itself must deliver a clear message to audiences. It should not give the impression that they require additional decoding. Pictograms put less pressure on viewers when it comes to deciphering a message. Yet, logo designers must not underestimate the aspects of aesthetics, originality and timelessness.

80's Geometry Lesson

If there is one big “NO” in logo graphic design, it is the usage of complex geometrical shapes filled with vivid colours. Nevertheless, it’s obvious that some of the best works for 2009 feature complex and colorful geometry. Such types of logos capture consumer attention – a powerful trump in a over-saturated market.

The 80s typical geometric logos are now back with a triumph to contradict with a full force minimalism, under-design, and common sense simplicity. 80's Geometry logos’ advantages are visual stability, clear message and the fact that they are difficult to reproduce.

Typographic Logos

Typographic logos will never disappear from the designer's sphere of vision. They gain from their silent elegance – typographic logos are eloquent and attractive though they use simple meaning. One of most powerful component of type are ornaments that captures the attention of the viewer.

Designing a typographic logo means to embody in it the essence of corporate identity and the company's mission and to communicate them only through type.

No doubt there are thousands of fonts but a good designer will not devote to the temptation of using pre-established fonts. The professional logo designer starts his works from an empty sheet of paper. Even modifying a pre-made font is not an option for a typographic logo should present the each corporation unique manners, culture, and values. Besides, the type selected must have the quality of adaptability for a logo has numerous applications.

Street Art

Hearing the words "street art" some of the first definitions that come to mind are: artfully handmade rebel graphics. Many people think of street art as a breath of fresh air, a welcome relief from digital computer art.

Logos, designed in street art style have always been around. Indications are that they are here to stay. They are the preferred medium for extreme sports companies and producers of sports gear and clothing. Street art reveals the souls of designers: these logos are strongly influenced by urbanism but possess a grain of subversion and activism.

Puzzle Patterns

Instead of going into the elemental essence of a brand, when developing a Puzzle Pattern logo designers deliberately use complex vector graphics to intentionally veer away from the rules. Inspired by the idea that "design has no rules", they offer an undisciplined but skilful interplay of type, patterns and images. Anything can find a place within these puzzles: animals, letters, plants, insignias or random geometric forms. No one's worried about meaning, because these types of logos have a strictly decorative purpose.