Radio Billa is a project of Austrian company REWE (Radio Max) and Webmedia (Bulgaria). Radio Billa it the first ad channel that is broadcasted in the chain grocery stores Billa throughout the country. Advertising spots are aimed at the huge number of visitors in the stores and they are broadcasted simultaneously in all outlets of the company.

Webmedia developed Radio Billa's website in order to promote the media in the online space, enable the current and potential advertisers to know more about the project idea, services, opportunities and benefits of advertising on the radio. Website is informative and has a simple and clean design based on the main colors of Billa’s logo – red, yellow and black. Like any contemporary site, it has links to the most popular social networks which is another channel of online marketing.