YouTube big redesign which beta version was available for user testing in late January was officially released yesterday. The cleaner look of the video portal is a part of a greater plan to simplify the site. The initial idea was generated of user feedback and testing and aims to keep people as long as possible in the site.
In a morning conference at the YouTube headquarters in San Bruno, Calif., YouTube UI designer Julian Frumar explained that the site was simply not working like it should with the addition of extra features over the years. He added that there were too many elements on the screen that were slowing down page views and that were flooding people with too much information. In other words, YouTube was getting complicated and inefficient.
The other aspect of the problem was that YouTube had two distinct groups of users. The first group includes those users who wanted a simple, easy to navigate video-centric portal white the second group wanted numerous links,...
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