What’s the mean of a logo? No doubt there are people who look for the answer of this question… they search it not only in Google but everywhere in the web to find its meaning.

A logo is a graphic element that symbolizes a company and speaks for it. From a logo a person should be able to understand which the company is, its activity and its industrial sphere. A perfect logo is the one that is easy to be identified and automatically reminds of the company its represents  as wel as its activity. When a person sees a logo, one should say: “This is company X”. Of course, a logo should “speaks” about itself.

A logo starts with the logotype development – a unique font composition and style. Logotype is about the way a company’s name is presented. Many logos consist of only logotype with no graphic elements.

What does it mean a logo to “speak” of itself? The question can be answered by a simple example: think of a logo, symbolizing a building. Seeing this logo, you instantly know that it represents a building company or a company which business is connected with that industrial sphere. There is no way this logo to represent a fashion store or a restaurant. A logo has to speak clearly about a company’s activity.

A company with professionally designed logo that is easy to be identified is a serious company.

The colors that are used in a logo are also very important. They are connected with certain emotions that the creator of the logo has deliberately embodied. Red colour is used by companies who’d like to attract public attention. Green is associated with nature and it’s suitable for companies who work in the sphere of health protection or who produce healthy food.

Here are some famous logos we all know.

Adidas logo is easy to be identified. It consists of 3 stripes that are very often used in their marketing strategies. These famous three stripes can be found in all Adidas clothes and footwear.

MTV logo is also very popular. It inspires affability and is extremely amusing. It’s easily recognized, too.

In Mc’Donald's logo the colors are red and yellow so that it can easily attract attention, especial children’s. No doubt it works – is there a kid who doesn’t like eating Mc’Donald's?

Nike logo is very simple and recognizable. When you see the specific Nike element you know that this particular T-shirt is now produced by Adidas.

Reebok and Ruma logo case is the same as the previous. Their logos are easy to remember and identified.