On Tuesday Skype announced that it is embedding its service on numerous HDTVs and added that now it is supporting high-definition video calls in the 720p HD format on PCs.

With these moves, the free online communication service is aiming to make video conferencing something that can be easily conducted from the living room and meanwhile these video calls can have high-definition connections mainstream.

Skype said its latest Windows version can deliver HD calls as long as people have an HD Webcam and a chip running at least 1.8GHz. The HD webcams are expected to be presented at CES for early 2010 arrival.

More interesting is Skype's distribution move to embed its service on Internet-connected HDTVs from Panasonic and LG Electronics.