The last post of Corporate blog trends is dedicated to several really success corporate blogs. We'd like to present them and we take a closer look to those features that make them so efficient and useful. Besides, below the post you'll find a gallery with print screens from numerous corporate blogs.
American Express Corporate Blog
American Express has one of the most impressing corporate blogs. It’s a part of OpenForum.com and its aim is to offer businessmen information and resources. The blog in Open Forum features trendy design and easy navigation. Besides the main navigation, the left slide menu is used for product promotion. If you pay attention to the posts you'll find that popular authors like Guy Kawasaki and Seth Godin often write posts. With its blog in Open Forum, American Express strives to provide useful information to its target clients – small business owners – and doesn't encourage directly its products' consumption.
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