According to a new survey that involved scientists, business leaders, and technology developers Internet is actually making us smarter. 900 selected experts were interviewed for Pew Internet report The Future of the Internet IV that was presented last Friday. They were asked to share their opinion about the way Internet influence us now and how it will do in 10 years. Most of the interviewed people consider that internet improves and will improve our writing, reading and our range of knowledge as a whole. Of course, there are some who completely reject this opinion. According to Janna Anderson, study co-author and director of the Imagining the Internet Center “three out of four experts claim that using Internet is increasing human intelligence, two out of three consider that Internet has improved our reading, writing and knowledge”. Nevertheless, Anderson doesn’t deny that still there are “lots of people who criticize the impact of Google, Wikipedia...

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Research company Nielsen presented its top advertising trends for 2010. It’s not a surprise that the leading trend is the ability to value activity that merges online and offline purchasing behavior, having in mind the fact that nowadays users have expanded options for how they consume content and how they interact with brands. Nielsen data shows that "time spent on each of the three screens--TV, PC and mobile--is increasing. In particular, the consumption of video content is rising in all platforms." Top advertising trends for 2010 1. Optimizing media convergence is a top priority. 2. New kinds of advertising will appear to take advantage of smartphones, making them ne advertising platforms. 3. More cross-media advertising campaigns will emerge. 4. Commercialization of social networking will rise. 5. More interesting and interactive online ads will be created. The challenge standing in front of advertising mediums such as video (TV more than...

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