The last post of Corporate blog trends is dedicated to several really success corporate blogs. We'd like to present them and we take a closer look to those features that make them so efficient and useful. Besides, below the post you'll find a gallery with print screens from numerous corporate blogs. American Express Corporate Blog American Express has one of the most impressing corporate blogs. It’s a part of OpenForum.com and its aim is to offer businessmen information and resources. The blog in Open Forum features trendy design and easy navigation. Besides the main navigation, the left slide menu is used for product promotion. If you pay attention to the posts you'll find that popular authors like Guy Kawasaki and Seth Godin often write posts. With its blog in Open Forum, American Express strives to provide useful information to its target clients – small business owners – and doesn't encourage directly its products' consumption. McDonald's...

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Current trends in corporate blogs Corporate blogs, like other blogs, have their own unique trends to follow. Of course, these trends are not necessarily shared by all corporate blogs, but still it is true that many of them feature the functions and design element presented below. These features are used in order to make the blog more efficient and user-friendly. 1. Simple layout, with few glamorous visual elements Although many companies that have corporate blogs spend huge amount of money for creative commercials and fancy events, when it comes to their corporate blog design, most of them prefer quite simple. Blog content is the most important element so in many corporate blogs it’s situated in the most visible and easily accessed place. Going against the trend: Nike is one of the few companies that have put more emphasis on the look of the blog. 2. Branding Usually between the layout of the corporate website and the...

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It’s hard to believe that it’s only 25 years since the registration of the first dot-com domain. Nowadays, 668 000 dot-com websites are registered monthly and 80 million dot-com names are used which means that Internet has passed a long way during last decades. Generally, technology on which websites are based and developed hasn’t changed dramatically since the last 10 years. What has changed are several other factors: the way users interact using websites, the way they broadcast content and the real time they communication. A distinguishing feature of contemporary online content is the fact it’s dynamic and socially integrated. The main reason is users’ requirement web sites to be functional and interactive and involving at the same time. It occurs that websites with dynamic content receive with 73% more traffic than static content websites. Thanks to Internet development people who don’t have professional skills in web design and web...

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