Potential issues for corporate blogs Although blogs provide companies numerous communicative opportunities, there are several common problems that can occur. If a company wants to offer its readers positive experience with its blog, the company must consider these issues in advance and develop a plan to address and prevent them from happening. Having these particular issues, the company will have a useful blog that is relevant to its readers’s need. 1. Negative comments Although communication with target public is one of the most significant benefits of corporate blogs, it can also work the other way. Not all comments that are left in blogs are positive. The presence of negative comments may not be a big issue on smaller blogs run by individuals, but they can be a problem for corporate blogs. After all, the company’s reputation management isn’t being helped by a blog that includes a lot of negative comments from readers. In order to avoid potential...

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Having realized the potential and the communication opportunities of a blog, many companies start to appreciate the advantage of an interesting and carefully managed blog. Nowadays, a corporate blog is an inseparable part of companies' target communication channels. It's due to the communication opportunities a blog provides: sharing non-formal and interesting information from company's life. Another great blog communication advantage is the fast feedback it provides – a company managers are able to get more adequate view of what the public opinion about their company is. Yet, managing a corporate blog is much different and responsible than managing a personal one. Corporate blogging distinguishes for its unique range of challenges and opportunities that should be considered by a company so that it can offer its online target audience a positive reading experience. That's why, in a series of posts we will go into the reasons for creating and maintaining a corporate blog....

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Ugly and non-user-friendly web site topic is really something that should be discussed. That’s why, we started a campaign “Let’s Clean The WEB Together!” and we are proud that it attracts more and more people. We’d show our appreciation to them in a special material. Now, we’d like to express our special gratitude to TV7 team who showed a great interest in our campaign. In their news program on January 26th a brief video presented our idea of how important it is for business companies and state institutions to have a functional and useful webs site. You can see the video here.  

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For all of you, who are enchanted by euphoric Christmas mood, we have selected a few really cheerful and creative wallpapers. All of them feature the traditional Christmas heroes, sceneries, items, but now, they have a contemporary interpretation – their creators have used many of the current trends, styles and colours to offer you entire new and trendy aspect of Christmas theme. The results are funny and playful wallpapers that will bring more colours and holiday mood to your office or home. Have a nice time viewing them and of course, a lot of Christmas inspiration! We wish you truly marry Christmas and don't forget to show your appreciation to the people you love and care! P.S. You can download the wallpapers you like. Cwismas Christmas Gift Reissue Ferrety Holidays Wallpaper Rafz Calendar – December Cubie Christmas Yeti’s World Santa Holiday Wallpaper Winter...

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Research company Nielsen presented its top advertising trends for 2010. It’s not a surprise that the leading trend is the ability to value activity that merges online and offline purchasing behavior, having in mind the fact that nowadays users have expanded options for how they consume content and how they interact with brands. Nielsen data shows that "time spent on each of the three screens--TV, PC and mobile--is increasing. In particular, the consumption of video content is rising in all platforms." Top advertising trends for 2010 1. Optimizing media convergence is a top priority. 2. New kinds of advertising will appear to take advantage of smartphones, making them ne advertising platforms. 3. More cross-media advertising campaigns will emerge. 4. Commercialization of social networking will rise. 5. More interesting and interactive online ads will be created. The challenge standing in front of advertising mediums such as video (TV more than...

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It may have happened to you to visit a company party or an event with no great enthusiasm. But it’s important to realize that such parties give you a great opportunity to make a good impression to your boss or to meet a future employer to whom you may have the chance to show your professional qualities. Never forget that communicativeness and friendly attitude are powerful meanings in building a strong personal image and should be used in career as well. Below, you’ll find several useful tips to make a good impression to your employer during a company party. 1. Determine an aim Waiting for the event, you should consider, all the possibilities that may help you make a better impression. That’s why you should plan several realistic scenarios that you may fulfill in the right moment. 2. Instruct your companion You should choose your companion carefully – firstly, you should be convinced that the people who will be present at the party...

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Today, we’d like to suggest you several books that should be read by every manager: 1. „Break All the Rules: What the World’s Greatest Managers Do Differently” by Marcus Buckingham and Curt Coffman   The book is a research done by more than 80 000 мениджъри. Some of them worked for one of the biggest companies in the world, others have taken key positions in small enterprises. All of them possess great talent. Nowadays, market situation makes companies have to compete to attract good professionals and also to apply different tactics to keep the best employees. But very often a brand lacks exactly these skills. Buckingham and Coffman explain how a capable manager should recruit the personnel – and they advice the employees to be chosen for their talent rather than for their experience. Moreover, you can get useful information how to determine your expectation for that person – you’d better judge the...

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Seeing three white stripes of a checkmark on sneakers, a person immediately associates them with a certain sports wear brand that means to themselves different features and emotions. An enormous yellow M can even make you feel hungry... The effect these signs inspire should not be ignored because it plays a crucial part in communication with a target group. Unfortunately, in nowadays world logo design is totally under rated. People do not understand how important a professinally created logo is and how valuable it is to their business. In this post we’d like to out outline some of the many important reasons that make the logo such an important communication tool. And also, why a professional logo design can not cost 10 – 15 levs? A Logo is… To explain what a logo aims, firstly we must make it clear what a logo is. A logo’s design has to make immediate recognition, inspiring trust, admiration, loyalty and superiority. The logo is one of the...

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